Our work

Our initial focus was to fortify their existing campaigns by incorporating data signals and customer lists to uncover new, engaged users. Additionally, we implemented remarketing strategies to re-engage with warm and hot prospects.

After the first quarter of rigorous testing and campaign updates, we harnessed the insights gained to propel results in the subsequent three months. Our proficient PPC team explored new campaign types, introduced fresh campaigns, and executed a spectrum of optimizations, including bidding strategies, audience refinement, and ad copy enhancements.

When comparing the results quarter on quarter, the impact of these campaign optimizations becomes evident. Traffic to the Pictomanics website surged by a remarkable 190%, broadening their reach significantly. Notably, the number of leads nearly doubled, with a CPL (Cost Per Lead) of $6.07, compared to $11.83 in the previous period. Subscriptions experienced substantial growth, underscoring the effectiveness of our precise audience targeting, ensuring that Pictomanics reached users likely to convert to paying subscribers. These results speak volumes about the success of our collaborative efforts.

Red Glasses initially engaged Digital Steps for PPC services, which we executed successfully. However, they aimed to further enhance their conversion rate and improve their Return on Advertising Spend (ROAS). Recognizing that their digital marketing efforts needed to meet industry standards, they sought our support in enhancing their website, with a specific focus on Conversion Rate Optimization (CRO) and User Experience (UX). The goal was to create more effective PPC ads, while simultaneously enhancing the customer journey and the overall user-friendliness of their website. Addressing seasonality and boosting revenue from their top products were of particular significance.

Our first step involved conducting comprehensive CRO and UX consultations in collaboration with key stakeholders at Red Glasses. This enabled us to provide expert recommendations for improving the site and marketing strategy to emphasize CRO and UX. We also actively listened to and addressed the client's specific concerns. Multiple workshops were conducted to gain a deep understanding of the Red Glasses brand persona, assess its competitive position, and identify areas for improvement. Subsequently, our web development team produced detailed insights into the user journey and crafted entirely new UX wireframe layouts.

As the project progressed, Red Glasses recognized the need for additional support in terms of their website's appearance and alignment with their broader brand perspective. We factored this in while developing our design prototypes. Refreshing a well-established, global brand, while preserving its iconic look and feel, posed challenges. However, our collaborative CRO approach, in partnership with Red Glasses, led to the development of a mutually agreeable strategy that met everyone's satisfaction.

After several months of meticulous planning and scoping, we presented progressive prototypes to the client. Simultaneously, we refined their PPC strategy, resulting in remarkable increases in ROAS and organic conversion rates. These achievements reflect the success of our combined efforts and commitment to achieving Red Glasses’ digital objectives.

Women Support House Charities approached Digital Steps with a specific goal in mind: to amplify the volume of donations received through their website. While they were eager to enhance the user-friendliness of their site and better articulate their mission and values, they were equally committed to preserving the distinct look and feel of their well-established brand.

Our initial endeavor involved in-depth persona workshops with the Women Support team, delving into the characteristics of their typical donors. Armed with this valuable insight, we conducted extensive research to identify ways to resonate with these users through User Experience (UX) design. This included a meticulous examination of the user journey and strategies to encourage the core audience to make donations. To ensure inclusivity, we conducted a persona workshop for individuals who rely on the services offered by Women Support House Charities, ensuring that their information needs were met to facilitate informed decision-making.

Our strategy was to simplify and streamline the user journey, making the donation process quick and seamless. Recognizing that any hurdles within the donation process could lead to a higher bounce rate, our web development team meticulously crafted straightforward and encouraging wireframes that were easy to navigate. These wireframes effectively showcased the impact of donations.